If you own and run a small online business we don’t have to tell you just how important online traffic is to your bottom line. If you’re not getting traffic, you’re not making any money – it’s really that simple. With that said, it’s always best to know some statistics that give you a better understanding of how people search online. Besides just knowing, it also encourages small business owners to work harder on promoting their services or products – believe us when we tell you, you NEED a piece of this pie!
According to hubspot.com, in the U.S. alone, an average of 12 billion web searches are conducted each month. SEO will gain importance more than anything else as it helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed. After all, what is the point of creating so much content and graphics if it is not visible to the audience when they run a search query?
The point is you want to be found and in order for this to happen, you need to implement at least basic SEO onsite. Ponder this for a moment – back in 2015 marketers realised the true value of SEO, and starting aligning content for their customers’ needs including mobile optimisation. This was a good call because now if you’re not mobile and you don’t have any valuable content on your site, you’re not getting anywhere fast.
Did it finally hit you? After reading the previous paragraph, if you have your head in your hands in frustration because you didn’t grasp the importance of mobile first and content…don’t fear, it’s never too late to get started!
Arcarius Consulting 